The Real Problem

Chris’s old website looked like every other photographer’s site out there. It wasn’t reflecting the premium nature of his work or connecting with couples who were looking for that elevated, documentary-style approach.

He needed a complete transformation that would position him where he belonged in the market – as a high-end creative photographer worth investing in.

Creating Something That Matched His Artistry

• Platform Upgrade – Moved Chris to the Elementor platform, giving us the creative freedom to build something truly custom that reflected his artistic vision.
• Strategic Colour Palette – Developed a new color scheme that complemented Chris’s photographic style while creating that sophisticated, high-end feel he was after.
• Typography That Works – Selected modern, elegant fonts that aligned with the premium aesthetic while ensuring everything remained readable and user-friendly.
• Copy That Connects – Rewrote the website content to better reflect Chris’s brand voice and speak directly to couples who value creative, documentary-style photography.
• Visual Impact Design – Created a layout that’s visually striking but still easy to navigate. The goal was to keep visitors engaged and encourage them to explore more of Chris’s incredible work.
• User Experience Focus – Made sure the new design wasn’t just beautiful – it actually worked better for potential clients trying to learn about Chris’s services and get in touch.

The Transformation

The before and after really tells the story here. The original site was functional but forgettable. The new design? It immediately communicates that Chris is a premium photographer who creates art, not just takes photos.

Now when couples land on his website, they get an immediate sense of his style and quality. It feels sophisticated and professional while still being approachable and easy to use. Most importantly, it positions Chris exactly where he should be in the market – as a high-end creative photographer worth investing in for your once-in-a-lifetime day.