Photography By Ellie Jayne
Website Redesign

Client:

Website:

https://photographybyelliejayne.co.uk

The brief:

Family Photography Website Redesign

The primary goal of this website redesign was to optimise the website for search engines to enhance Ellie’s online visibility and attract her target clientele within her local area. Ellie wanted to create a bright, pretty, and uncluttered website that provides a seamless user experience and effectively targets her desired audience.

About:

Photography By Ellie Jayne is a talented photographer based in The New Forest, Hampshire. Ellie loves capturing life’s special moments and specialises in a diverse range of photography services, including couples’ shoots, weddings, births, newborns, and family portraits.

The objective was to redesign this family photographer website to reflect Ellie’s warm and friendly approach. We also needed to prioritise ease of use for her target audience which comprises of couples, expectant parents, and families.

By incorporating a bright and inviting design, we aimed to evoke a sense of warmth and joy. This mirrors Ellie’s style and approach and resonates with couples, parents-to-be, and families alike.

What I did

I conducted a comprehensive redesign of Photography By Ellie Jayne’s website, implementing several crucial changes to enhance its overall functionality and aesthetics. The following actions were taken to achieve these objectives:

Deconstruction and migration - The existing website on the WIX platform was deconstructed, and a smooth transition was made to WordPress.org, providing greater flexibility and customisation options.
Temporary Domain Setup - To minimise disruptions and facilitate a seamless transition, the website underwent a rebuild on a temporary domain. This approach ensured that the existing website remained fully functional and accessible to customers throughout the development process. This allowed ample time for thorough testing, revisions, and final approvals, ensuring that the new website was fully prepared for launch before replacing the old website.
Premium theme installation - I selected and installed a new premium theme that aligned with Ellie's vision and requirements, ensuring a visually appealing and professional website.
Site layout and user experience - A complete overhaul of the site layout was executed, placing emphasis on creating a user-friendly experience for visitors. The navigation structure was optimized, enabling easy access to different sections and services.
Refreshed colour scheme and fonts - A new color palette comprising pastel and bright tones was implemented, infusing the website with a welcoming and joyful ambiance. The selection of new fonts further enhanced the overall aesthetic appeal, establishing a friendlier and more personable tone.
Updated imagery and copy - Existing images were replaced or optimized to improve loading times and visual impact. Additionally, the content and copy throughout the website were refined and enhanced, ensuring clarity and engaging storytelling.
Showcase of portfolio - Careful attention was given to showcasing Ellie's portfolio, highlighting her talents and expertise in capturing memorable moments. Through strategic placement of high-quality imagery, visitors can gain a glimpse into the artist's skilful work.
Call-to-action (CTA) integration - The website was equipped with strategically placed CTAs, guiding users through the site and encouraging them to take desired actions, such as contacting Ellie or exploring specific services.
Mobile-friendly design -The website underwent responsive design adjustments, ensuring optimal viewing and navigation experiences across various devices, including smartphones and tablets.
Incorporation of awards and reviews - Noteworthy awards and positive client reviews were prominently featured on the website, further establishing Ellie's credibility and expertise in the field.
Blog and SEO optimisation - New blog posts were added to provide fresh and engaging content for visitors. In addition, essential SEO features were implemented to enhance the website's visibility and search engine rankings, enabling better discoverability on platforms like Google.

These comprehensive updates and optimisations resulted in a visually appealing, user-friendly, and search engine optimised website for Photography By Ellie Jayne. This family photography website now effectively showcases Ellie’s talent, attracts potential clients, and reinforces her position as a trusted photographer in the industry.

The Best Photography Web Designs on Best Designs Trends by Design Rush in 2023

★★★★★ 5/5

" Absolutely amazing service from Nikita! I knew what I wanted from my site but I had very minimal design ideas to give her. My new site is absolutely perfect! She knew what I wanted even though I didn’t and is so easy to talk to and sorts out all the bits I don’t understand! "