Lotus Photography UK
Website Redesign

Client:

Website:

The brief:

Redesigning a fun wedding photographer website.

The primary objective of this project was to make a fun wedding photography website. With a passion for documenting the love stories of alternative and free-spirited couples, Lotus Photography UK wanted me to create a fun, engaging, and user-friendly website that reflects the unique essence and adventurous spirit of these special occasions

The goal is to provide an interesting and visually captivating experience for visitors while ensuring that the contact form is user-friendly and delivers inquiries in a clear and organized manner.

About:

Lotus Photography UK, is a photographer based in Bournemouth, UK and travels worldwide capturing fun, relaxed weddings, as well as portraits, family sessions, and couples shoots. Lotus Motto is to #ShowYourUniqueStyle and celebrates people’s authentic selves.

Emily sought a complete redesign of her website to reflect her vibrant personality and photography style. She desired a website that exuded a fun, beachy, and inclusive vibe, going beyond the previous design’s limitations and delivering the desired “WOW factor”.

What I did

Website Audit - Conducted a comprehensive analysis of the existing website and identified areas for improvement.
Temporary Domain Setup - To minimise disruptions and ensure a smooth transition, the website was rebuilt on a temporary domain. This approach allowed the existing website to remain live and accessible to customers during the development process. By utilising a temporary domain, customers were able to continue visiting the original website without encountering maintenance or under-construction pages for the duration of the four-week build. This also meant that the new website was fully signed off and ready to launch before replacing the old website and making it available to the public.
Complete Website Reconstruction - Completed a thorough deconstruction of the existing website. Migrated the website from WordPress.com to WordPress.org, providing greater flexibility and control over the design and functionality.
Enhanced User Experience - Updated the site layout to optimise user-friendliness, making it easier for visitors to navigate and access desired information. Improved image sizes and load times to ensure a seamless browsing experience and quick page loading.
Updated Branding - Developed a new design concept that reflects the fun, beachy, and inclusive vibe desired by Lotus Photography UK. Revamped the layout, color scheme, and overall aesthetics and incorporated these brand elements consistently throughout the website, creating a cohesive and visually appealing aesthetic.
Revamped Imagery - Updated the imagery and copy throughout the site, showcasing high-quality visuals that highlight Lotus Photography UK's portfolio.
Improved Navigation Menu - Streamlined the menu structure by removing unnecessary or redundant items, creating a cleaner and more intuitive navigation flow. Implemented dropdown menus for categories or sub-pages, grouping related content together and reducing clutter in the main menu.
Call-to-Action (CTA) Implementation - Utilised clear and prominent CTAs throughout the website to guide visitors through the site and encourage them to take desired actions, such as getting in touch or viewing portfolios.
Streamlined Contact Form - Incorporated conditional logic within the contact form, so that specific fields are displayed based on the user's selections or requirements. This approach ensures that users only see relevant fields, reducing clutter and making the form more streamlined and tailored to their needs.
Mobile-Friendly Design - Ensured that the website is fully responsive and optimised for mobile devices, providing an enjoyable and seamless browsing experience across different screen sizes.
Highlighting Accomplishments - Incorporated awards and featured mentions that Lotus Photography UK has received, providing credibility and instilling confidence in potential clients.

★★★★★ 5/5

"I’m a wedding photographer and my website was just “ok”, and I asked Nikita to make it much more interesting and fun, but I had no idea what I wanted so I couldn’t give her an exact brief. It was also wedding season, my busiest time of year so I couldn’t really be on hand, I literally just gave her far too many photos and trusted her to do her thing. I’m so glad I did! Everything from the layout, the colours, everything felt fresh and very my brand without me giving her any real guidance. She had done her research, and created something that felt so right for me. She also came up with amazing little touches that made a big difference to the flow of the website, and made it more user friendly. Great with communication, the whole process was really simple, and she’s been fantastic answering my questions about how I edit and post things. I could ramble on, but instead I’ll close with saying I am so happy with my decision to have Nikita review my website, overhaul it, and create something so much better than I could imagine."