A Fun Wedding Photography Website

Client:

The Project

Emily is a wedding photographer who shoots the most wonderfully unconventional weddings – couples who aren’t afraid to be themselves and want photos that actually tell their story. Her motto is #ShowYourUniqueStyle and she absolutely lives by it.

The problem? Her old website looked like every other photography site on the internet. Generic layout, safe colours, nothing that made you stop and think ‘this is the photographer for me.’ It wasn’t attracting her ideal clients, and it was stuck on WordPress.com which was limiting what she could do with it.

She came to me during her busiest time of year – wedding season – with a simple brief: ‘Make it fun and interesting, but I have no idea what I want.’ She handed me a collection of gorgeous photos and said ‘I trust you – work your magic.’

What I Actually Did (And Why)

First things first - First, I moved her from WordPress.com to WordPress.org – This was the foundation of everything. Moving to self-hosted WordPress gave us full creative control to build something that actually felt like Emily, not just another theme.
Zero Downtime - I built her entire new site on a temporary domain while her old one stayed live. During wedding season, every day without a website could mean lost bookings, so this was non-negotiable.
A brand that actually fits - Emily wanted beachy, inclusive, and bold. So instead of the typical minimal photographer aesthetic, we went for vibrant colours, playful typography, and a layout as warm and welcoming as Emily herself. Every design decision came from spending time understanding her brand and her couples.
Smart contact forms - I added conditional logic so couples only see the questions that are relevant to them. Wedding enquiries get wedding questions. Family session enquiries get different ones. Less overwhelming for them, better quality information for Emily.
Mobile-first thinking - Most couples are browsing late at night on their phones. Every element was designed to look stunning and load quickly on mobile. No weird cropping, no pinching to read text.
Streamlined Experience – Reorganised the layout so people can find what they need fast. Compressed images for lightning-fast loading without compromising quality, and created navigation that actually makes sense.
Strategic Showcasing–Her photography takes centre stage with no awkward crops or distractions. Natural calls to action throughout the site that feel like helpful next steps, not pushy sales tactics.
Simplified navigation – No one likes digging through confusing menus. I reworked the navigation so visitors can instantly jump to the services they’re interested in, whether that’s weddings, families, or something else entirely. Clean, clear, and easy to use.
Her achievements front and centre –Emily's work has been featured in some brilliant places, so I made sure visitors could see that. Not in an in-your-face way, just enough to build trust and show she really knows her stuff.

The Results

The new site doesn’t just look better – it works harder for Emily’s business. The right couples find her, they understand immediately what she’s about, and the booking process flows naturally from there.

Here's Emily's own words, which honestly say it better than I ever could:

Rated 5 out of 5

"I’m a wedding photographer and my website was just “ok”, and I asked Nikita to make it much more interesting and fun, but I had no idea what I wanted so I couldn’t give her an exact brief. It was also wedding season, my busiest time of year so I couldn’t really be on hand, I literally just gave her far too many photos and trusted her to do her thing. I’m so glad I did! Everything from the layout, the colours, everything felt fresh and very my brand without me giving her any real guidance. She had done her research, and created something that felt so right for me. She also came up with amazing little touches that made a big difference to the flow of the website, and made it more user friendly. Great with communication, the whole process was really simple, and she’s been fantastic answering my questions about how I edit and post things. I could ramble on, but instead I’ll close with saying I am so happy with my decision to have Nikita review my website, overhaul it, and create something so much better than I could imagine."