Weddings By Sally Rose
Website Refresh
Client:
Weddings By Sally Rose
Website:
https://weddingsbysallyrose.com
The brief:
Vibrant Wedding Photography Website Refresh
The objective of this project was to refresh an existing wedding photography website with a vibrant and modern design.
The focus was on enhancing the visual impact of the website by updating the colour scheme and fonts, optimising the use of space with bigger imagery, and improving the overall user experience, particularly on mobile devices.
The goal is to create a visually captivating and user-friendly website that effectively showcases the photographer’s work, captures the essence of weddings, and engages potential clients.
About:
Weddings By Sally Rose is a highly sought-after wedding photographer based in London, UK, with a passion for capturing natural, colourful, and relaxed Weddings. With a keen eye for detail and a talent for storytelling, Sally travels worldwide to document beautiful weddings.
Sally felt that her old website didn’t fully reflect her vibrant style and target clientele. Sally envisioned a website that would embody her unique approach, incorporate her vibrant style, feature handwritten headings, utilise space more effectively, and showcase larger images that fill the screen, creating an immersive and captivating experience for visitors.
What I did
To achieve the desired vibrant wedding photography website for Weddings By Sally Rose, I implemented a comprehensive refresh while maintaining the existing theme, images, and most of the text. The following are the key actions taken:
- Website Audit - Conducted a thorough analysis of the current website and identified areas for improvement.
- Colour Scheme - Developed a new colour scheme that included neutral tones with subtle pops of colour, aligning with the logo and overall brand personality. Incorporated the new colour scheme consistently throughout the website for a cohesive and visually pleasing experience.
- Font Selection - Implemented new fonts for headings, accents, body text, and buttons to enhance readability and convey a modern and stylish aesthetic.
- Improved Spacing - Optimised spacing between elements, ensuring that text and images no longer overlapped inappropriately, improving readability and resulting in a clean and organised layout.
- Enhanced Imagery - Leveraged high-quality imagery to showcase Sally's portfolio and capture the essence of her work. Strategically placed images throughout the site to create visual interest and engage visitors.
- Call-to-Action (CTA) Integration - Incorporated prominent and strategically placed CTAs to guide users and encourage them to explore different sections of the website easily. Ensured that CTAs were visually appealing and clearly communicated the desired action.
- Menu Enhancements - Updated the desktop menu to scroll with the page, providing convenient access to navigation options at all times. Ensured consistent menu styles across the website to create a cohesive user experience.
- Mobile Optimisation - Designed a sleeker and more user-friendly mobile menu for improved navigation on smartphones and tablets. Enhanced the mobile experience by optimising imagery and implementing effective spacing techniques to provide a visually appealing and engaging presentation.
The resulting vibrant wedding photography website for Weddings By Sally Rose embodies Sally’s style and the essence of her clients’ special days. It captivates visitors with vibrant colours, handwritten-style headings, larger and immersive images, and a visually appealing layout that maximises the use of space.
The website now serves as a powerful platform to showcase Sally’s exceptional talent and attract clients who resonate with her natural, colorful, and relaxed approach to wedding photography.
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Send me an email
nikita@idowebsitedesign.com
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@idowebsitedesign
Location
Worldwide
