Weddings By Sally Rose
Website Refresh

Vibrant Wedding Photography Website Refresh

Client:

Weddings By Sally Rose

Website:

Location:

London, UK (travels worldwide)

When Your Website Doesn’t Match Your Vibe

Sally Rose is a wedding photographer based in London but travels worldwide documenting beautiful weddings with her signature colourful, relaxed style. But when she came to me, her website wasn’t quite reflecting the vibrant energy of her work.

Sally knew exactly what was missing – her old website felt a bit flat and didn’t showcase her photography in the immersive way it deserved. She wanted something that would embody her approach, feature larger images that really filled the screen, and create that captivating experience that would make couples think “Yes, this is our photographer!”

The Challenge of Standing Out

The wedding photography market is incredibly competitive, especially in London. Sally needed her website to immediately communicate her style and approach, not blend in with every other photographer’s site out there.

Her work is natural, colourful, and relaxed, but her website wasn’t conveying that personality. She needed a refresh that would make her stand out while staying true to her brand and the clients she wanted to attract.

Refreshing Without Starting Over

Strategic Website Audit – Analysed what was working and what wasn't, so we could build on the good stuff while fixing the problems.
Vibrant Colour Palette – Developed a new colour scheme with neutral tones and subtle pops of colour that aligned perfectly with her brand and the vibrant nature of her photography.
Typography That Speaks – Selected new fonts for headings, body text, and buttons that felt modern and stylish while maintaining excellent readability across all devices.
Better Use of Space – Fixed spacing issues where text and images were overlapping, creating a clean, organised layout that lets her beautiful work breathe.
Image-First Approach – Made her stunning photography the star by creating layouts that showcase larger, more immersive images throughout the site.
Smart Navigation – Updated the menu to scroll with the page on desktop and created a sleeker mobile menu that actually works well on phones and tablets.
Strategic Call-to-Actions – Added prominent CTAs in all the right places to guide visitors naturally through the site and encourage them to get in touch.
Mobile Optimisation – This was crucial – made sure everything looked amazing and functioned perfectly on mobile devices, since that's how most couples browse for wedding photographers.

The transformation

The refreshed website now genuinely captures Sally’s vibrant, relaxed approach to wedding photography. When couples land on the site, they immediately get a sense of her style and personality. The larger images create that immersive experience she was after, and the improved mobile experience means it works beautifully whether someone’s browsing on their laptop or scrolling on their phone during their commute.

Most importantly, it positions Sally exactly where she should be – as a sought-after photographer whose natural, colorful style perfectly captures the joy and authenticity of each couple’s special day.

Rated 5 out of 5

"Nikita helped revamp my old website and now it looks SOOO much better! Not only does it look a lot better it works a lot better on mobile too! She was super easy to work with, really quick to respond and really clear as well. I loved all her suggestions and found the whole process stress free."