Claire Cope Music
Website Redesign
Website for a Professional Composer & Pianist
Shifting From Teaching to Artistry
Claire Cope is an accomplished, award-winning composer and pianist based in Manchester, but when she came to me, her website was telling the wrong story. The focus was heavily on education and teaching, which wasn’t reflecting where her career had evolved. Claire needed a complete transformation that would position her as the serious composer and performing artist she’d become.
Her target audience had shifted too – instead of students looking for lessons, she needed to appeal to musicians, composers, music lovers, concert audiences, and prospective publishers. Basically, she needed a website that would showcase her artistic achievements and make it incredibly easy for people to experience her compositions.
What made this project interesting is that we weren’t just updating a design, we were completely repositioning Claire’s professional brand online. She needed to move away from the “music teacher” image and establish herself as a serious composer whose work deserved attention from industry professionals.
The website needed to be sophisticated enough for publishers and fellow composers, whilst still being engaging for music lovers and concert-goers who might be discovering her work for the first time.
Building a Platform for and Artist
- Complete Platform Migration – Moved Claire from WordPress.com to WordPress.org, giving us the creative control needed to build something truly bespoke for a professional composer.
- Strategic Brand Overhaul – Completely revamped her brand identity including logo, colour scheme, and typography to create that professional, elevated presence she needed in the industry.
- Immersive Audio Experience – This was crucial – integrated videos, music recordings, and audio samples throughout the site with a user-friendly media player. Visitors can now experience Claire's compositions effortlessly while browsing.
- Performance Optimisation – Optimised all multimedia files so they load quickly without compromising the quality of the audio and visual elements. When you're showcasing professional compositions, quality cannot be compromised.
- User Journey Redesign – Restructured the entire site layout and navigation so visitors can easily explore Claire's works, whether they're looking for specific compositions or just discovering her music.
- Strategic Content Integration – Updated all imagery and copy to accurately reflect Claire's artistic style and accomplishments, moving away from educational content to focus on her compositions and performances.
- Mobile-Responsive Design – Ensured the site works beautifully across all devices, because music lovers and industry professionals browse everywhere from concert intervals to commuter trains.
- Clear Call-to-Actions – Implemented strategic CTAs that guide different types of visitors – whether they're publishers interested in her work or music lovers wanting to attend a performance.
The Transformation
The new website positions Claire exactly where she belongs – as a professional composer and pianist whose work deserves serious attention. When visitors land on the site, they immediately understand they’re experiencing the work of an accomplished artist, not browsing a music teacher’s services.
The seamless integration of her compositions means people can quickly experience the quality and style of her work, which is essential for attracting the right professional opportunities and building her audience.
From Music to Medicine – More Beautiful Fuctional Websites
Ready to Reposition Your Professional Brand Online?
If your career has evolved but your website hasn't caught up, let's create something that reflects where you are now, not where you started.
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nikita@idowebsitedesign.com
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