Knot Worth The Tassle
New Website Design

Website for a Macrame Artist

Client:

Website:

https://knotworththetassle.co.uk/

The brief:

Jess is the maker behind Knot Worth The Tassle, a macramé artist creating handmade décor, accessories, and running workshops alongside her product business. When she came to me, she needed a website that felt professional and polished, but still reflected the creativity and care behind her work.

The site also needed to work as a proper business tool. Something she could confidently share with potential collaborators, stockists, and customers, while supporting online sales and workshop bookings.

The Goal

The main aim of this project was to create a website that:

Elevated the brand and felt professional
Clearly showcased Jess’s work and offerings
Supported product sales and workshop bookings
Worked as a marketing tool for collaborations and partnerships

At the same time, it needed to appeal to her audience: women in their 20s and 30s who are interested in creativity, self-development, home décor, and learning new skills.

About:

Knot Worth The Tassle is dedicated to the art of handmade macrame decor and accessories. Alongside offering a wide range of unique products, Knot Worth The Tassle also provides workshops and classes suitable for individuals of all ages and skill levels.

By sharing the joy and relaxation that comes with crafting and creativity, the aim is to inspire and engage everyone in the transformative power of macrame.

This website for a macrame artist was specifically tailored to cater to females in their 20s and 30s, with a keen interest in self-development, personal growth, and artistic expression. This target audience is passionate about crafts, art, home decor, and interiors, seeking inspiration for their projects or exploring new crafting hobbies.

What I did

New website build on WordPress.org, employing a premium theme to ensure a visually appealing and functional online presence
User journey mapping focusing on providing a seamless and enjoyable experience for visitors.
Shop page - Designed and configured an engaging shop page, showcasing a wide range of macrame products with various options, variations, and bundles
Events Page - Created an events page to display upcoming workshops and classes, providing customers with detailed information such as dates, times, and booking options.
Lead Magnet Page - Developed a dedicated lead magnet page, allowing customers to sign up for the newsletter and stay updated with the latest macrame trends, tips, and exclusive offers.
Newsletter Subscription - Implemented pop-up and embedded newsletter subscription boxes to encourage website visitors to easily subscribe to the newsletter and receive regular updates.
Social media integration - Integrated social media links in the footer of each page, allowing seamless connection with Knot Worth The Tassle's social media platforms for increased brand exposure and engagement.
Mobile friendly design - Ensured a mobile-friendly design, optimizing the website for smooth and intuitive browsing across various devices, including smartphones and tablets.

The finished website reflects Jess’s work and brand beautifully. It’s calm, creative, and professional, while making it easy for customers to browse, shop, book workshops, and learn more about her business.

Rated 5 out of 5

" Working with Nikita has been amazing from start to finish! She has taken the vision that I had for my website in my head and made it a reality and I couldn’t be happier with my website. I found it quite overwhelming how many decisions go into designing a website but Nikita broke everything down into small chunks for me to work through when telling her how I wanted things to work which helped me so much. Nikita is so knowledgable when it comes to web design and was always on hand to answer any questions I had regarding tech, which can be quite confusing! The aesthetic of my website is just gorgeous, which was so important to me having a product based business. I couldn’t recommend Nikita more if you’re looking for a beautiful website to show off your business! "