TOM Period Wear – New Website Design

Website for period underwear


TOM Period Wear




The brief:

Website for period underwear

An e-commerce website for an online business to sell products to people who menstruate in the middle east.


TOM Period Wear is based in the UAE and sells to countries in the middle east.

TOM initially came to me looking to sell one product on a one page website, which quickly expanded to over 30 products and a full blown beautiful e-commerce website.

TOM is an authorised reseller of AWWA and WUKA products and supplies period underwear that are well designed, fit in all the right places, comfy, absorbent and leak-proof.


What I did:

New website build on and hosting with Siteground

Install and customise a premium theme

User journey mapping

Designed and configured a shop page and products with many variations in size, colour, absorbacy and style.

Set up bulk discounts (buy X amount get % off)

Created coupon codes for first time users to get % off

Designed a lead magnet page for customers to sign up to newsletter

Set up a pop up and embeded newsletter subscription boxes

Social media integrations in footer of each page

Mobile friendly design

Website for period underwear with target audience of people who have periods.

Exceeded my expectations

Thank you it has been pleasure working with you, you are so professional and you made everything extremely easy for me. You have great taste and have a natural eye for colour palettes and design in general, I am so happy with it, you have exceeded my expectations!


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