TOM Period Wear
New Website Design

Client:

The brief:

The objective of this project is to create a user-friendly and secure e-commerce website for an online business specialising in period underwear.

The website will cater specifically to people who menstruate in the Middle East region.

The primary goals are to provide a seamless shopping experience, raise awareness about sustainable menstruation options, and ensure inclusivity by addressing the specific needs and cultural context of the target audience.

About:

TOM Period Wear is an online retailer based in the UAE, serving countries in the Middle East

They initially came to me looking to sell one product on a one-page website, which quickly expanded to over 30 products and a full-blown beautiful e-commerce website.

Specialising in period underwear, TOM offers a wide range of well-designed, comfortable, and reliable products that fit perfectly, provide exceptional absorbency, and offer leak-proof protection.

As an authorised reseller of renowned brands like AWWA and WUKA, TOM is committed to providing high-quality menstrual solutions to its diverse customer base.

What I did

Built a robust and scalable e-commerce website using WordPress.org, ensuring flexibility, customisation, and future growth opportunities.
Utilised reliable hosting with Siteground to guarantee optimal performance and security.
Install and customise a premium theme
User Journey Mapping - Strategically mapped out the user journey to optimise the website's layout, flow, and overall user experience. Implemented intuitive navigation, clear product categorisation, and advanced search functionalities to facilitate seamless product discovery.
Shop Page Design and Configuration - Designed and configured an attractive and user-friendly shop page, showcasing TOM's extensive product range. Integrated options for various product variations, such as size, color, absorbency, and style, allowing customers to personalise their selections.
Bulk discount - Set up a system for bulk discounts, enabling customers to receive a percentage off when purchasing a certain quantity of items.
Coupon codes - Implemented coupon codes specifically for first-time users, granting them a percentage off their initial purchase to encourage brand loyalty.
Newsletter subscription - Configured pop-up and embedded newsletter subscription boxes to capture visitor email addresses and facilitate seamless subscription.
Social Media Integration - Integrated TOM's social media profiles into the footer of each page, enabling visitors to easily connect and engage with the brand across multiple platforms.
Mobile friendly design - Ensured the website's responsive design and compatibility with various devices, guaranteeing a seamless and visually pleasing experience for mobile users.

The resulting website for period underwear successfully caters to the specific needs of people who menstruate in the Middle East. It provides a secure and user-friendly platform for customers to explore and purchase a wide range of period underwear options. TOM’s e-commerce website offers a convenient and empowering shopping experience to its diverse target audience.

★★★★★ 5/5

"Thank you it has been pleasure working with you, you are so professional and you made everything extremely easy for me. You have great taste and have a natural eye for colour palettes and design in general, I am so happy with it, you have exceeded my expectations!"