Nicci The Stylist
Website Design

Client:

Website:

https://niccithestylist.co.uk

The brief:

Personal Stylist Website Design

The objective of this project is to create a visually appealing and inviting website for a personal stylist. The website should exude a warm and friendly atmosphere, avoiding any sense of “generic, pretentious, or in-your-face” elements.

The primary goals are to effectively showcase the stylist’s services, make the website accessible to all visitors, and infuse the design with a touch of personality that resonates with the target audience.

About:

Nicci The Stylist is a Personal Stylist and Colour Analyst based in Dorset UK.

With a passion for empowering women, Nicci’s mission is to provide support, encouragement, and guidance in helping women discover their personal style, identify flattering shapes and silhouettes, and embrace colours that enhance their natural radiance.

Nicci wanted a website that provides information about her services, gives a face to the brand but ultimately reassures potential clients that it is a safe and welcoming space.

This Personal Stylist Website was designed with a target audience of women in their 30s to 60s who may have lost their sense of style and confidence and are seeking guidance.

What I did

New website build - On WordPress.org (moving away from WIX to provide enhanced customisation options and flexibility).
Premium theme installation and customisation.
Seamless Brand Integration - Incorporated Nicci's existing branding elements, including the logo, color scheme, and fonts, throughout the website, maintaining consistency and reinforcing her unique brand identity.
Image Optimisation - Optimised images for web usage to ensure fast loading times and an optimal user experience.
Mobile-Friendly Design - Implemented a responsive design approach to ensure that the website functions flawlessly and looks visually appealing on all devices, including mobile phones and tablets.
Email Marketing Subscription Box - Configured and embedded an email marketing subscription box, enabling visitors to easily subscribe to Nicci's mailing list and stay updated on her latest offerings and style tips.
Social Media Integration - Integrated social media links in the footer of each page, enabling seamless connectivity to Nicci's Instagram feed and fostering engagement with her social media presence.

The resulting website for Nicci The Stylist provides comprehensive information about her services, while emphasizing a safe and welcoming environment for potential clients. By targeting women in their 30s to 60s who may be lacking confidence in their personal style, the website offers a platform for Nicci to showcase her expertise and guide these women on a journey of rediscovering their individual style and boosting their self-assurance.