Here’s something that completely changed how I think about websites (and I bet it’ll be a lightbulb moment for you too!):

What would someone Google right before they discover you exist?

I know, I know – you’re probably thinking about your fancy job title or that perfect industry term that describes exactly what you do. But that’s not how real people search when they’re lying awake at 2am desperately needing help.

People Don’t Google Job Titles – They Google Their Problems 

Most of your dream clients don’t even know what they need yet. They’re just trying to figure out why something in their life isn’t working.

They might not know they need a “functional nutritionist,” “leadership development coach,” or “holistic sleep specialist.” But they’re absolutely typing things like:

• “Why am I exhausted every single day?”
• “Why can’t my team ever meet a deadline?”
• “How do I finally sleep through the night?”

These are the real, raw, slightly desperate questions that lead people to the perfect solution. And guess what? You want to be that perfect solution they’ve been searching for!

SEO Doesn’t Have to Be Scary – It’s Just About Speaking Human

I promise you, SEO isn’t some complicated technical monster (even though it can feel that way sometimes!). When you strip away all the jargon, it’s simply about using the same words your people are already using when they’re looking for help.

Think about it this way:

Your ideal client isn’t searching for a “brand identity consultant.”
They’re frantically googling: “help my website looks terrible”

They’re not looking for “somatic therapy techniques.”
They’re typing: “why do I freeze up every time there’s conflict?”

See the difference? Your job isn’t to stuff your website full of fancy keywords that sound impressive. It’s about making sure you’re speaking the exact language your people are already using when they need what you offer.

So How Do You Actually Use This on Your Website? 

Start by asking yourself that magic question again:

What would someone Google before they even know I exist?

Then take those real, honest search phrases and weave them naturally into your website. Here’s where to put them:

• Use them as headings: When someone lands on your page and sees their exact struggle reflected back at them, they’ll know immediately they’ve found the right place.
• Pop them into your homepage: Make it crystal clear from the first sentence that you totally get what they’re going through and you’ve got the solution they’ve been hunting for.
• Turn them into blog post titles: This is where things really start working for getting found on Google – write about the exact things people are searching for.
• Include them in your FAQ section: Answer their real questions using the exact words they’d use to ask them.

Remember, we’re not trying to trick Google here. We’re just making sure the right people can actually find you when they need you most.

Here’s What Your People Are Really Searching For

At the end of the day, your dream clients aren’t looking for another service provider. They’re looking for:

• Someone who truly sees and understands them
• A solution to that thing that’s been bugging them for ages
• Help with something they just can’t figure out on their own

The next time you’re updating your website copy, ask yourself:

• What would someone type into Google right before finding me?
• How would they describe their problem in their own words?
• What keeps them up at night?

This is how you blend smart SEO with messaging that actually connects – no weird keyword stuffing required!

The Real Power of Human-Centered SEO

Here’s what I love most about this approach: when you focus on the real language people use to describe their struggles, you’re not just making your website easier to find. You’re making it feel like the answer they’ve been desperately searching for.

You’re not just optimising for search engines – you’re connecting with real, wonderful humans who need exactly what you have to offer.

Ready to Make Your Website Actually Findable?

If you’re excited to take control of your website’s visibility and finally understand how this whole SEO thing works, I’ve got something that might help.

My DIY SEO Course is designed for business owners who want to understand SEO without getting lost in all the technical stuff. Whether you’re just starting out or ready to level up your skills, this course will walk you through everything step-by-step:

✔️ What SEO actually is (and why it’s not scary!)
✔️ How to build your website’s authority
✔️ Smart keyword research that makes sense
✔️ On-site SEO techniques that actually work
✔️ Simple optimization strategies you can stick with

This course is packed with practical, easy-to-follow guidance that’ll have you feeling confident about using SEO to grow your business – no expensive experts required!

Ready to get started? Join the DIY SEO course now!