Dog beside a laptop on a bed How do you get Google to notice you

How do you get Google to notice you?
A simple guide to SEO.

Getting Google’s attention opens doors to online visibility. Yet, simply having a website doesn’t guarantee Google acknowledges your business’s existence.

So how can we change that?

This blog will discuss strategies to catch Google’s attention and validate your website’s presence.

 

1. Build Your Domain Authority

What does this mean?

Building your Domain Authority is like gaining street credibility in the online world.

The goal?

Convince search engines that your website is reliable and trustworthy.

How do we do it?

One way to build your Domain Authority is for other reputable websites to acknowledge your site’s reliability by referencing or linking back to it.

Guest posting, partnerships, and creating shareable content can help in attracting backlinks naturally.

Why do we do it?

The more respected referrals and credible shout-outs your collect the higher your website climbs in the ranks of trustworthiness according to search engines.

 

2. Delve into Keyword Research

What does this mean?

Keyword research is all about figuring out the words and phrases people type into search engines when they’re looking for something. By aligning your website’s content with what your customers are searching for, you increase the chances of showing up in their Google searches.

How do we do it?

Think about what your customers might type into Google when they’re looking for services or information related to your business. For instance if someone was looking for a photographer for their wedding in London, they might search “Best Wedding photographer in South London” or “Venue Name Wedding Photographer”.

Consider the questions your target audience might have about your services. Are they wondering about the cost of events? Or maybe they’re curious about the types of weddings or events you focus on. These queries could lead to searches like “affordable event photographer” or “lgbtq wedding cake” or “alternative wedding stylist”.

To show up in Google searches, use the phrases and questions you’ve brainstormed in your website’s content. Incorporate these keywords naturally in your pages, blog posts, titles and meta descriptions. Craft content that directly addresses their queries, making it easier for Google to match your website with their searches.

Why do we do it?

By aligning your website’s content with what your customers are searching for, you increase the chances of showing up in their Google searches, making it more likely for them to find and engage with your services.

 

3. On-page SEO

What does this mean?

On-page SEO entails fine-tuning individual web pages within a website to enhance their rankings and draw in more relevant traffic. This process revolves around refining various on-page elements to make the page more understandable and valuable to both users and search engines.

How do we do it?

On-page SEO involves using words that people often search for (keywords) in the content, making catchy titles and short descriptions that grab attention, organising everything with clear headings, and make sure everything’s easy to read.

We also adding descriptive text to images (called alt tags) so search engines know what they show and connect related pages together by establishing internal links among relevant pages within the website.

Why do we do it?

Clear, organised content with good headings and links helps search engines find and index pages more easily. This helps Google know exactly what your site is about and recommend it to the right people.

 

4. Technical SEO

What does this mean?

Technical SEO deals with the behind-the-scenes technical aspects of a website that affect its search engine visibility and crawling. It focuses on optimising the website’s infrastructure, making it easier for search engine bots to crawl, understand, and index the site.

Technical SEO is like tidying up your website so that it’s super easy for both people and search engines to understand. Think of it as setting up signposts and labels in a big building so that everyone can find what they’re looking for without getting lost.

How do we do it?

Technical SEO includes tasks like improving website speed, ensuring mobile-friendliness, fixing broken links, organising the site’s structure, managing redirects, using proper URL structures, improving site security (such as using HTTPS) and making sure your website is accessible to both users and search engine bots.

Why do we do it?

Technical SEO directly affects how search engines perceive and rank your website.
When your site meets the technical criteria that search engines look for, it improves the chances of your content being discovered and ranked higher in search results.

 

5. Submit a sitemap

What does it mean?

Submitting a sitemap involves providing search engines like Google with a blueprint of your website’s structure. It’s like giving them a map that outlines all the important locations (web pages) on your site, helping search engines navigate and understand your content better.

How do we do it?

1. Generate a sitemap file that lists all your website’s pages in a structured format. This can be done using a website plugins such as Yoast if you are using WordPress.

2. Use Google Search Console or other webmaster tools provided by search engines to submit your sitemap. Log in, locate the sitemap submission section, and upload or enter the URL of your sitemap file.

Why do we do it?

Helps search engines crawl your site making it easier for them to discover and understand the content on your website. This can potentially lead to better indexing of our pages in search results.

Submitting a sitemap ensures that all the important pages of our site are indexed, increasing the chances of them appearing in search results and improving our site’s overall visibility.

It also helps in identifying any structural issues with our website, such as broken links or inaccessible pages, allowing us to fix them and provide a better user experience.

 

By now we have looked at 5 different ways to get Google to notice you

Although there is much more to SEO than this, these steps will help improve your visibility in search engines. The final part is an important one that usually gets overlooked…

 

6. Regular Maintenance & Monitoring

What does this mean?

SEO is an ongoing process that requires constant monitoring, analysis, and adaptability. Regular maintenance and monitoring in involves routinely checking, updating, and improving various elements of your site to ensure it continues to perform well in search results.

How do we do it?

Regularly update your website with fresh content, adding new information, removing outdated content, and improve existing pages. keep software up-to-date, and regularly audit your site for technical issues or broken links.

Using tools like Google Analytics and Google Search Console helps in monitoring your website’s performance metrics, identifying areas for improvement enabling you to refine your strategies and enhance your website’s visibility.

Why do we do it?

Regular maintenance ensures your website continues to meet search engine requirements, helping to maintain or improve your rankings in search results.

Regular maintenance and monitoring in SEO are essential to keep your website healthy, user-friendly, and visible in search results. It’s about consistently optimising your site to meet both search engine guidelines and user expectations.

 

As we wrap up this guide,

It’s important to note that while this series has covered many aspects of SEO and how do you get Google to notice you, the realm of search engine optimisation is vast and continuously evolving. There are numerous intricacies and additional strategies beyond what we’ve explored here.

However, by implementing the steps outlined in this guide, you’re taking essential strides toward making your website more discoverable and relevant in the digital sphere. Each strategy discussed serves as a foundational pillar, contributing to the overall discoverability and visibility of your online presence.

Remember, SEO isn’t a one-time fix; it’s an ongoing journey. By implementing the strategies discussed throughout this guide – from crafting quality content and optimising technical aspects to monitoring performance and staying adaptable – you’re not just enhancing your website’s visibility, but also creating a digital space that resonates with your audience.

 

The key takeaway?

SEO isn’t just about search engines; it’s also about people. Prioritise delivering value to your target audience, providing an exceptional user experience, and adapting to their needs. With dedication, consistency, and a user-centric approach, you’re not only catching Google’s eye but also building lasting connections and credibility in the vast digital realm.

So, even though we haven’t covered every single detail of SEO, think of these steps as the roadmap to getting your website noticed in the digital landscape. Keep at it, keep learning, and keep improving your site’s presence online!

 

If diving into SEO feels overwhelming,

I’m here to help. My personalised SEO service (I Do Website Optimisation) fine-tunes your website for visibility while you focus on your business.

For a deeper dive on how do you get Google to notice you, explore my DIY SEO course available to purchase from my shop. It’s your comprehensive guide to mastering SEO on your terms, empowering you with the tools needed for online success.

Want to work with me for any other service – get in touch by email or by filling in the contact form! I’d be happy to help.

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