Website for a Personal Stylist
The project
Louise from Weiz Styles is a personal stylist and colour consultant based in South London. She helps people feel confident through their wardrobe, and her energy instantly makes you excited about a project. When she came to me, her online presence didn’t fully reflect the quality of her work or her approachable, warm personality.
What Louise Needed
She wasn’t just looking for something pretty. She wanted a site that would actually work – bring in enquiries, make booking feel approachable (not intimidating), and show her personality to the kind of clients she wanted to attract. People who want to feel genuinely confident in how they dress, not just styled for the sake of it.
She also needed it to be something she could actually manage herself going forward. Not overly technical, not reliant on a developer for every small update.
How We Brought Her Vision to Life
- A custom WordPress build on SiteGround hosting – reliable, fast, and built entirely around Louise's brand rather than a template someone else designed.
- Seamless Brand Integration – Her logo, colours, and fonts all working together throughout the site so it feels cohesive and polished, not pieced together.
- Performance Focused – All images compressed and the site built for fast loading, because nobody waits around for a slow website (and Google doesn't reward them either).
- Lead Generation Setup – An email subscription box and a pop-up to grow her mailing list, so she can stay connected with people who aren't quite ready to book yet.
- Social Integration – Her feed connected to the site so visitors can see her styling work and inspiration without leaving the page.
- A blog with affiliate capability – So Louise can share styling tips and content she actually wants to create, with the option to earn from product recommendations she already loves.
- Calendly Integration - Potential clients can book discovery calls directly, without any back-and-forth. Clean and simple.
- SEO Foundation – So the right people can actually find her when they're searching for a stylist.
The final site feels like Louise – professional, warm, and approachable. The styling process feels accessible rather than intimidating, and there’s a clear path to booking from the moment you land on the page.
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Ready to Get Your Website Working for Your Business?
If you're ready for a website that reflects your expertise and actually helps grow your business, let's chat about what's possible.
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nikita@idowebsitedesign.com
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