Size Inclusive Stylist
Website Redesign

Website for a Colour Analyst & Personal Stylist

Client:

Size Inclusive Stylist / The Colour Capsule By Kate

Location:

Buckinghamshire, UK

Building a Digital Space That Feels Welcoming

Kate came to me with something I don’t see nearly enough in the styling world – a genuine mission to make plus-size women feel amazing about themselves. She’s a size inclusive stylist who wanted her website to be more than just a portfolio; she wanted it to be a space where women could feel empowered and celebrated.

The challenge was creating something that felt authentic to Kate’s approach – empowering without being patronising, vibrant without being overwhelming, and inclusive in a way that actually means something.

What Kate Needed

Kate had a clear vision but needed the technical expertise to bring it to life. She wanted a website that would:

Feel genuinely welcoming to plus-size women, not just pay lip service to inclusivity
Work as both a showcase for her services and an actual shop where clients could book and buy
Capture her personality – she’s fun, positive, and healing to be around
Make it easy for potential clients to get in touch and book consultations
Build an email list of women who want styling tips and body positivity content

The tricky bit was making all of this work together without feeling forced or fake.

How We Made It Work

New Website Build: Created a fully customized website using WordPress.org, hosted on Siteground.
Seamless Brand Integration - Incorporated Kate's new branding elements, including the logo, colour scheme, and fonts, throughout the website, maintaining consistency and reinforcing her unique brand identity.
Image Optimisation: Optimised images for fast loading and high-quality visuals across all devices.
Responsive Design: Ensured the website is mobile-friendly, providing an excellent user experience on tablets and smartphones.
Email Marketing & Lead Generation: Added an email subscription box and pop-up feature, enabling effective lead generation for Kate's email list and upcoming offerings.
Shop Integration: Built an online shop where clients can buy gift vouchers and services, creating a streamlined purchase process.
Search Engine Optimisation: Implemented essential SEO features to increase site visibility, improving its ranking on search engines like Google.

Kate now has a website that genuinely reflects her mission and makes it easy for clients to work with her. It’s not just another styling website – it’s a platform that actually serves her community of plus-size women looking for someone who gets it.

The site successfully combines Kate’s empowering message with practical functionality, creating a space where potential clients can explore her services, make purchases, and feel inspired about their own style journey.

More than anything, it’s a digital home that embodies what Kate stands for – real inclusivity, genuine positivity, and the belief that every woman deserves to feel amazing in what she wears.