Petal & Posies Florist
Simple florist website refresh
The primary objective of this project was to add an online shop to this existing simple florist website. During our initial discussion, it became apparent that the website was experiencing various issues that potentially hindered customer experience. I conducted a comprehensive website audit and completed a small website refresh of the areas in need of improvement.
Petal and Posies is a Florist based in Wexford, Ireland. They cater for a wide range of occasions offering exceptional floral designs that are crafted with the utmost care. Petal and Posies create high-quality arrangements using a unique blend of flowers sourced from our own flower farm and directly from the Dutch market. Having previously only sold from their physical premises they decided to upgrade their online presence and add an online shop.
A Website Audit conducted by I Do Website Design found the following issues:
What I did
Due to budget restrictions, Petals and Posies Florist chose to make selective updates to their existing website instead of opting for a redesign.
By implementing these updates on this simple florist website we improved the overall usability of the website, created a cohesive brand identity, and optimised the functionality by offering convenient online shopping options for their customers. Although there was still much more that could be done to improve the experience of the website, overall this small website refresh resulted in a more seamless experience for visitors.
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