Petal & Posies Florist
Website Refresh

Client:

Website:

The brief:

Simple florist website refresh

The primary objective of this project was to add an online shop to this existing simple florist website. During our initial discussion, it became apparent that the website was experiencing various issues that potentially hindered customer experience. I conducted a comprehensive website audit and completed a small website refresh of the areas in need of improvement.

About:

Petal and Posies is a Florist based in Wexford, Ireland. They cater for a wide range of occasions offering exceptional floral designs that are crafted with the utmost care. Petal and Posies create high-quality arrangements using a unique blend of flowers sourced from our own flower farm and directly from the Dutch market. Having previously only sold from their physical premises they decided to upgrade their online presence and add an online shop.

A Website Audit conducted by I Do Website Design found the following issues:

Non-functional links and links redirecting to incorrect pages.
Images not displaying as intended.
Elements giving a misleading impression of being clickable.
Excessive and erratic animations causing glitches.
Low-quality stock photos used.
Contact form failing to receive submitted emails.
Lack of buttons or links for user guidance on the website.
Inoperable menu items, preventing clickable functionality.

What I did

Due to budget restrictions, Petals and Posies Florist chose to make selective updates to their existing website instead of opting for a redesign.

Small Website Refresh - Made minor adjustments to the current website layout and style, maintaining its overall structure and design.
New Text-Based Logo and Tagline - Created a new logo with a text-based design, accompanied by a tagline to be used consistently across the website, in the florist's physical location, and on business cards.
Colour Scheme Update - Retained the primary colours of the brand while slightly toning them down, ensuring visual cohesion and harmony.
Font Selection - Implemented new fonts for headings, accents, body text, and buttons to enhance readability and visual appeal.
Improved Imagery - Updated stock imagery throughout the website to reflect a higher quality and align with the brand's aesthetic. Enhanced the quality of portfolio imagery, showcasing the florist's work in its best light.
Call-to-Action (CTA) Integration - Incorporated strategic CTAs throughout the website to guide users and encourage desired actions such as making purchases or contacting the florist.
Menu Enhancements - Updated the menu to ensure all buttons and links direct users to their intended destinations, optimising navigation.
Footer Revamp - Created a new footer section, featuring relevant links and information to provide users with convenient access to key details.
Corrected Links - Ensured all links within the website were reviewed and corrected, ensuring users are directed to the appropriate pages.
Addition of Online Shop - Integrated an online shop feature, allowing customers to conveniently browse and purchase products for either collection or delivery.
Responsive Mobile-Friendly Design - Ensured the website is fully responsive and optimized for mobile devices, providing a seamless user experience across different screen sizes.

By implementing these updates on this simple florist website we improved the overall usability of the website, created a cohesive brand identity, and optimised the functionality by offering convenient online shopping options for their customers. Although there was still much more that could be done to improve the experience of the website, overall this small website refresh resulted in a more seamless experience for visitors.

★★★★★ 5/5

"Nikita offered a very professional and friendly service and worked hard to solve issues that we came across. Always accessible by email and completed the job on time. Nikita has a good blend of creativity and IT knowledge to create great websites."