Petal & Posies Florist Website Refresh

About:

Petals and Posies is a Florist based in Wexford, Ireland. They came to me to add a shop to their current website. After a discussion I completed a full website audit which found many issues that were potentially causing the florist customers including:

• Broken links and links leading to incorrect pages
• Images not appearing where they were intended
• Elements looking clickable when they were not
• Exaggerated glitchy animations
• Poor quality stock photos
• Contact form not receiving emails submitted
• No buttons or links used throughout the website to guide the user
• Menu items not clickable

What I did:

Petals and Posies Florist opted not to do a full redesign but update some elements to make the site slightly more user friendly. Changes I made included:

• Small refresh of the current website keeping the same layout and style
• New text based Logo with tagline included to be used on website, in florist and on business cards
• Slight update of the colour scheme, keeping the same primary colours but muting them slightly
• New fonts for headings, accents, body and buttons
• Updated stock imagery throughout the website and improved quality of portfolio imagery
• Addition of CTAs to guide the user easily through the site
• Updated menu so all buttons go where they should
• New footer with relevant links and information provided
• Updated all links so users were being directed to the correct pages
• Addition of a shop so customers can buy from the florist online for collection or delivery
• Responsive Mobile Friendly Design