Petal & Posies Florist Website Refresh

Client:
Petal & Posies Florist
Website:
The brief:
Addition of shop to current website, branding renewal, refresh of stock imagery, fix all broken links and add CTAs throughout website to improve user experience.

About:
Petals and Posies is a Florist based in Wexford, Ireland. They came to me to add a shop to their current website. After a discussion I completed a full website audit which found many issues that were potentially causing the florist customers including:
- Broken links and links leading to incorrect pages
- Images not appearing where they were intended
- Elements looking clickable when they were not
- Exaggerated glitchy animations
- Poor quality stock photos
- Contact form not receiving emails submitted
- No buttons or links used throughout the website to guide the user
- Menu items not clickable
What I did:
Petals and Posies Florist opted not to do a full redesign but update some elements to make the site slightly more user friendly. Changes I made included:
- Small refresh of the current website keeping the same layout and style
- New text based Logo with tagline included to be used on website, in florist and on business cards
- Slight update of the colour scheme, keeping the same primary colours but muting them slightly
- New fonts for headings, accents, body and buttons
- Updated stock imagery throughout the website and improved quality of portfolio imagery
- Addition of CTAs to guide the user easily through the site
- Updated menu so all buttons go where they should
- New footer with relevant links and information provided
- Updated all links so users were being directed to the correct pages
- Addition of a shop so customers can buy from the florist online for collection or delivery
- Responsive Mobile Friendly Design












Very professional
Nikita offered a very professional and friendly service and worked hard to solve issues that we came across. Always accessible by email and completed the job on time. Nikita has a good blend of creativity and IT knowledge to create great websites.
