Mixed Up Mama
Website Redesign

Client:

Website:

https://mixedracefamily.com

The brief:

Redesigning a website for a mama blogger

The client sought a complete redesign of their website to not only provide valuable information but also offer a platform for selling merchandise. The primary objective was to create a clean, modern, and uncluttered website that aligned with the client’s preferred fonts and conveyed a sense of professionalism.

About:

Mixed Up Mama is a renowned mummy blogger based in London, UK, who shares valuable insights and experiences about parenting and raising mixed heritage children. Recognising the need for a significant overhaul of her existing mama blogger website, Mixed Up Mama approached me for a complete redesign.

Dissatisfied with the “outdated, unprofessional, and cluttered” appearance of her previous design, she sought a fresh and modern look with cleaner aesthetics, incorporating handwritten elements and pops of colour.

What I did

Complete Website Deconstruction -The existing website was deconstructed, allowing for a fresh start and the opportunity to reimagine the design from the ground up.
Transition to WordPress.org - The website was migrated from WordPress.com to a self-hosted WordPress.org platform, providing greater flexibility and control over the website's functionality and customisation options.
Premium Theme Installation - A new premium theme was carefully selected and installed to better cater to the client's specific needs, offering improved features and customisation capabilities.
Site Layout Enhancement - The layout of the website was restructured to ensure a more intuitive and user-friendly experience, enabling visitors to navigate effortlessly and locate desired content.
Branding Renewal - A comprehensive branding update was conducted, encompassing the creation of a text-based logo, the selection of a new color scheme, and the implementation of updated fonts and images throughout the website. These elements collectively contributed to a cleaner, more modern aesthetic.
Email Marketing Subscription - The email marketing subscription service was updated to optimize user engagement and capture valuable leads, allowing visitors to easily subscribe to receive updates and newsletters.
Improved Shopping Experience - The e-commerce section of the website received significant attention, ensuring a seamless shopping experience for customers. Multiple options for sizing and colors were made readily available on the same page, simplifying the selection process.
Resolution of Broken Links - Over 50 broken links were diligently addressed, resolving navigation issues and enhancing the overall user experience.
Contact Form Integration - A dedicated contact form was added, providing visitors with a convenient and efficient way to get in touch with Mixed Up Mama.
Blog Page Integration - To accommodate the client's blogging activities, a dedicated blog page was incorporated, complete with a category filter integrated into the menu, enabling visitors to access specific content of interest.
Mobile-Friendly Design - The redesigned website was optimized for mobile devices, ensuring responsiveness and seamless functionality across a range of screen sizes and resolutions

Through these comprehensive changes, Mixed Up Mama’s website was transformed. The revitalized website for this mama blogger achieves a fresh, modern, and visually captivating online platform, creating a compelling user experience for readers seeking valuable parenting insights and guidance.

★★★★★ 5/5

"Working with Nikita was a great experience. She was able to see my vision from the start, recognise where I needed her professional input and offered a package that fit within my means whilst meeting my needs for my site. Her professionalism and help was always on point and I really felt like she was invested in making my website the best it could be. I’m so absolutely pleased with the results, I feel like shouting out from the rooftops about my new website! She did a fantastic job and I would not hesitate to work with her again and again."