Your website is working hard behind the scenes to attract couples and turn them into bookings. But sometimes, even the most beautiful websites have a few issues that stop potential clients from getting in touch.

If you’ve been wondering why your enquiries have been a bit quiet lately, one of these common website mistakes might be the culprit. The good news? They’re all totally fixable!

1. Your Website Takes Forever to Load

What’s happening: If your website takes more than three seconds to load, about 40% of visitors will give up and look elsewhere. Nobody wants to sit around waiting, especially when they’re excited about planning their wedding and want to see your work right now.

How to sort it out:

• Compress your images so they’re smaller files but still look gorgeous
• Have a clear-out of any plugins you’re not actually using
• Make sure you’re with a hosting provider that can keep up with demand

2. Visitors Don’t Know What to Do Next

What’s happening: You’ve got someone on your website who loves what they see, but there’s no clear “what happens next?” moment. Without obvious next steps, people often just… leave. Even if they’re interested, they might not know how to actually get in touch or book you.

How to sort it out:

• Pop a clear call-to-action button like “Book a Consultation” or “Get a Quote” right at the top of your homepage
• Make sure your buttons stand out with colours that catch the eye
• Keep your booking process simple – nobody wants to fill out a form with 20 questions
• Add these buttons in a few key spots throughout your pages, not just once

3. Your Site Doesn’t Work Well on Phones

What’s happening: More than 70% of people browse websites on their phones these days. If your site looks wonky on mobile or is impossible to navigate with fingers instead of a mouse, you’re making it really hard for people to hire you.

How to sort it out:

• Use a responsive design that automatically adjusts to any screen size
• Test your website on your own phone and tablet to see how it actually feels to use
• Make sure text is readable and buttons are big enough to tap easily

4. All Words, No Pretty Pictures

What’s happening: Wedding planning is all about the visuals – couples want to see, not just read about, how amazing their day could look. If your website is mostly text with just a few photos sprinkled in, you’re not speaking their language.

How to sort it out:

• Show off your work with professional photos and videos front and centre
• Break up any long paragraphs into bite-sized, easy-to-scan sections
• Create a portfolio page that really showcases what you do best

5. Google Can’t Find You

What’s happening: If couples can’t find you when they search for wedding vendors in your area, you’re missing out on loads of potential enquiries. SEO might sound technical, but it’s really just about making sure you show up when the right people are looking.

How to sort it out:

• Use natural keywords like “wedding florist in Manchester” throughout your website
• Write helpful blog posts about wedding planning – couples love this stuff and Google does too
• Make sure your page titles and descriptions actually describe what you do and where you do it

Bonus: Nobody Knows If You’re Actually Good at What You Do

What’s happening: Even if everything else on your website is spot-on, couples still need that reassurance that you’re the right choice. Without testimonials or proof that other couples have loved working with you, it’s harder for them to feel confident about booking.

How to sort it out:

• Add testimonials from happy couples, ideally with photos from their actual wedding day
• Mention any awards, magazine features, or exciting collaborations you’ve had

Ready to Give Your Website Some TLC?

Have a look through your website with these points in mind – I bet you’ll spot at least one thing you can improve today. The brilliant thing about website fixes is that even small changes can make a real difference to how many enquiries you get.

Which of these resonated most with you? Sometimes just fixing one or two of these issues can completely transform how well your website works for your business.