My Top 3 Wedding Supplier Business Tips
Whether you’re a caterer, florist, photographer or planner, you know that booking new clients is a year-round effort. Even during peak wedding season when you’re busy, you’re probably already thinking about your next bookings.
If you’re an experienced wedding vendor, you likely have a set of tactics you use to get clients, but it’s always beneficial to review and improve them for the future. For newcomers, now is an excellent time to create a solid plan.
To help you begin, I’ve compiled three quick tips to help you to develop a strategy that attracts new clients to your wedding business.
1. Nail your niche
Engaged couples have an overwhelming number of vendors to choose from, so you need to set yourself apart by having a niche. Take a moment to reflect on the type of weddings that truly light up your heart and the kind of couples you’d love to work with. Embrace your passions and interests, and let them shine through in your work. By focusing on your unique niche, you not only set yourself apart but also draw in couples who share your vision and values.
2. Perfect your online presence
Regularly update your website and social accounts to showcase your work. While you’re at it, make sure it’s easy for potential clients to find you.
- Tailor images for Pinterest with relevant wedding keywords
- Use niche-specific hashtags on Instagram
- Optimise your website for organic search through SEO best practices
- Ensure easy navigation and a clear “contact me” or “book appointment” button for smooth client interactions
- Expand your reach by joining platforms like Hitched or The Wedding Directory, targeting engaged couples seeking vendors in their area
3. Make your costs clear
Weddings are expensive and let’s face it, budget is a major factor in wedding decisions. Being upfront with your costs early lets clients know what to expect. Being transparent about your pricing or packages helps both you and your clients make informed decisions and ensures a smoother planning process. You get fewer messages just asking for pricing information and then never hearing from them again. If you’re clear with your costs, you’ll attract clients who align with your pricing and they’ll likely appreciate your transparency, leading to a smoother and more enjoyable experience for both parties.
Find clients that say “I Do” to working with you
By following these steps, you’ll increase your chances of attracting new wedding clients. And once you deliver an exceptional, best-in-class experience, your work will speak volumes, paving the way for more new business opportunities to come your way.