What are the benefits to having a website?
If you are a businesswoman and want to be successful, you may be wondering what steps you need to take to get there. In an age where everything is digital, having your own website gives you endless opportunities for your business to grow.
For successful business women in the UK, having a website is not just a luxury but a necessity. A well-designed and optimised website can open up a world of opportunities, helping to enhance brand visibility, attract customers, and ultimately drive business growth.
A website is an investment in the success of your business and I want to help you succeed. In this post, I will explore the key benefits of having a website for successful business women in the UK, Ireland and Worldwide.
More Professional and increases credibility
A website helps you appear more professional. 84% of consumers believe a business with a website is more credible than one that only has a social media page.
If you’ve previously conducted business using a personal email address, having your own website enables you to create a branded email address (such as firstname.lastname@example.org). This helps add professionalism to all of your correspondence. Additionally, using personal email addresses is no longer allowed with several email marketing solutions. This means you will require a business email account if you wish to use and reap the benefits of email marketing.
You can have a 24/7 Salesperson
The internet never closes! Your website is open 24 hours a day, 7 days a week, it’s the face of your business!
Customers can find out more about you, and the services you offer, make purchases and book appointments at any time. Day or night. When suits them!
Beat your competition
At least 70% of people research a company online before visiting it or making a purchase.
If your competitors are online and you’re not… those competitors get the first interactions with the customers.
Automate your services
Many of the processes that you do manually can be automated.
Customers can book appointments, purchase products and sign up for membership all on your website. This saves you time and allows you to focus on your business rather than taking calls and manually inputting monotonous tasks.
If you have a website you are available to a much wider audience. Anyone can find you – therefore increasing potential customers.
You can implement email marketing strategies to get people to sign up for your mailing list for discount codes, special offers or new products. You can also have a blog to extend your reach and use affiliate marketing and ads to get more passive income.
On a website, you can also use search engine optimisation techniques. These can help you get found easier on a Google search than social media alone.
Get in touch
If you are thinking about getting your business online and don’t know where to start, send me an email and I’d be more than happy to help!