What I did

Strategic One-Page Design – Created a streamlined, responsive design that guides visitors through her story, services, and booking options without overwhelming them with too much information.

Smart Booking Integration – Set up an integrated booking system that makes it easy for athletes to schedule free discovery calls or jump straight into paid consultations. No back-and-forth emails needed.

Course Platform Setup – Built an online course platform for her Star Performance Program participants, so they can access all their materials in one secure place.

Automated Workflows – Created email workflows that deliver program details and next steps automatically, saving Aisling time while keeping clients informed.

Trust-Building Elements – Added a testimonial section that showcases real client results, plus Aisling’s personal journey so people can see she truly understands what athletes face.

Mobile-Optimised Experience – Made sure everything works perfectly on phones and tablets since busy athletes are often browsing between training sessions.

Secure Client Portal – Set up a secure area where clients can upload confidential documents, maintaining the privacy standards expected in healthcare.

Lead Nurturing System – Integrated newsletter signup and email marketing to stay connected with people who aren’t ready to book yet but want to learn more.

The Result

The website positions Aisling as exactly what she is – a leader in athlete-focused lifestyle medicine who combines clinical expertise with real-world athletic experience. It balances professional credibility with personal authenticity, and most importantly, it makes it easy for athletes to take that first step toward better performance and health.

The clear navigation helps visitors understand what lifestyle medicine offers while giving them multiple ways to engage, whether they want ongoing coaching or just a one-off consultation.