Why isn’t my website converting?

So you’ve finally done it and created your website and thought all your business problems were solved! Job done! Over!

However, after some time you’ve noticed that your website isn’t quite getting the traction that you’ve hoped and not many people are using it the way you hoped. You might be left wondering “Why isn’t my website converting?!”

Although we wish it would – without a plan, a website alone is not going to bring you visitors and business. However, making a few changes to your website could increase the conversion rate and get your help bring in more business.

Ten reasons your website is not converting

1. You have no Calls To Action (CTAS)

CTAs are buttons, links or images on your website telling your website visitors to do something or take an action (eg. buy here, contact me, click here to find out more). A good website will have a user journey thought out and lead your customer through a website to the goal endpoint. If you have lots of information on youre website, but fail to have buttons, links or images telling your audience what to do, they may not know what action to take next and therefore will not convert.

2. Your website is slow

About half of the people visiting your website will leave if it doesn’t load within 3-4 seconds. Our generation is so impatient that we don’t want to wait five seconds for a website page to load. If you have a slow website it could mean your audience isn’t even getting to your site, never mind converting! You can test your website site on https://pagespeed.web.dev/. This will let you know how fast or slow your site is.

3. There’s too much text

You may be trying to give your customers or clients lots of information on your website but too much text on a page is overwhelming to your audience and many people just won’t read it.

Keep information on your website concise and to the point without the waffle or try breaking it into small, easy to digest bullet points or paragraphs. If writing text isn’t your strong point, consider hiring a copywriter to do it for you!

4. You Haven’t set your website up with SEO

SEO stands for Search Engine Optimisation and it means optimising your website for search engines like Google and Bing. Many people thinks once they have a website they’re done! But building SEO into your website takes lots of time and work and unfortunately does not just happen by chance. A website needs to be constantly updated with site maps, target keywords you want to rank for and new pages or blog posts to keep letting google know that you still exist. A website without SEO implemented will not get found by google so if you want to show up on a search it’s something you should consider investing in.

5. You’re not showing your worth

You need to show off your value and why customers should book with you. If you are not telling them about how you can help them, what value you can bring to their business, or how you are going to change their lives, you need to! Tell them why you are the best choice for your audience so they will convert into paying customers.

6. Too many colours

If there is colour everywhere, it can be over the top. If colours are incompatible it makes text inaccessible and difficult to read so customers are less likely to find the information they need or continue through your website.

7. Your website isn’t mobile friendly

Older websites were focused on laptops and desktops without thinking of what it would look like one a mobile phone. now over 50% of web visitors are from a mobile device. If your website was made > 5 years ago, there is a strong chance your site is not optimised for mobile devices. Screens come in all shapes and sizes these days so your website needs to be responsive. This means your website will look good on any handheld device. A website that looks strange on mobile or tablet is not going to convert.

8. There’s no blog on your website

A blog or portfolio is really important on a website. They are a great way of getting more eyes on your site. If you ensure your content is optimised for SEO, what your audience wants to read and is a credible source of information you will start seeing leads.

Blog posts and portfolio pieces also let google know your site still exists which will also help with SEO.

9. You don’t know anything about your analytics

You won’t be able to enhance your website analytics if you don’t even understand how to measure them.

The key to understanding what your audience enjoys (and doesn’t quite enjoy) is to measure data.  You cannot tell where you are going right or wrong if you are not measuring or tracking your analytics!

10. No Social Proof

Having no testimonials, reviews or links to work on your website may be deterring your website visitors. Show your potential clients that you have previous happy customers and you know what you can do If you don’t have any testimonials yet consider emailing a few past clients and asking them to give you a review that you can use on your website.

‘Why Isn’t My Website Converting?’

Don’t be too hard on yourself, this is such a common question, especially from people who built their websites themselves. Just try to learn where your website is lacking and implement any changes you need to make from there.

If you want to hire a website designer to audit your current website or complete and redesign or refresh I would love if you considered me. You can check out my portfolio here and testimonials from previous clients here.

If you want to get in touch you can do so via the contact form or by sending me an email at nikita@idowebsitedesign.com.