Petal & Posies Florist Website Refresh

Responsive Website Design Petal and Posies Florist

Client:

Petal & Posies Florist

Website:

https://petalsandposiesflorist.com

The brief:

Addition of shop to current website, branding renewal, refresh of stock imagery, fix all broken links and add CTAs throughout website to improve user experience.

About:

Petals and Posies is a Florist based in Wexford, Ireland. They came to me to add a shop to their current website. After a discussion I completed a full website audit which found many issues that were potentially causing the florist customers including:

  • Broken links and links leading to incorrect pages
  • Images not appearing where they were intended
  • Elements looking clickable when they were not
  • Exaggerated glitchy animations
  • Poor quality stock photos
  • Contact form not receiving emails submitted
  • No buttons or links used throughout the website to guide the user
  • Menu items not clickable

 

What I did:

Petals and Posies Florist opted not to do a full redesign but update some elements to make the site slightly more user friendly. Changes I made included:

  • Small refresh of the current website keeping the same layout and style
  • New text based Logo with tagline included to be used on website, in florist and on business cards
  • Slight update of the colour scheme, keeping the same primary colours but muting them slightly
  • New fonts for headings, accents, body and buttons
  • Updated stock imagery throughout the website and improved quality of portfolio imagery
  • Addition of CTAs to guide the user easily through the site
  • Updated menu so all buttons go where they should
  • New footer with relevant links and information provided
  • Updated all links so users were being directed to the correct pages
  • Addition of a shop so customers can buy from the florist online for collection or delivery
  • Responsive Mobile Friendly Design

Very professional

Nikita offered a very professional and friendly service and worked hard to solve issues that we came across. Always accessible by email and completed the job on time. Nikita has a good blend of creativity and IT knowledge to create great websites.

Florist Website Design
Cora
Petal & Posies Florist

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